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Netflixed: The Epic Battle for America's Eyeballs, by Gina Keating
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The inside story of Netflix’s incredible rise and uncertain future as master of the video universe Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success—or even survival—is still far from guaranteed. Journalist Gina Keating recounts the fast-paced drama of the company’s turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against videostore behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies. Drawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it is important.
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Product details
Paperback: 304 pages
Publisher: Portfolio (September 24, 2013)
Language: English
ISBN-10: 1591846595
ISBN-13: 978-1591846598
Product Dimensions:
5.5 x 0.8 x 8.4 inches
Shipping Weight: 9.1 ounces (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
81 customer reviews
Amazon Best Sellers Rank:
#313,160 in Books (See Top 100 in Books)
This is a very interesting case study of the growth of Netflix. Having been part of the story as a customer, I especially enjoyed all that went on as Netflix battled Blockbuster for dominance in the industry. It is fascinating financial and tech history. I am disappointed that the author never really captured any of the main people as people. While there were many anecdotes, this book never got personal the way that I like with a good bio. Still, I am glad I read it. If I could give half stars, I'd rate this a 3.5 book. The story itself is a good one, even if it had the potential to be a better book.
As an avid movie fan and long time customer of Blockbuster I switched to Netflix a few years ago as I loved the no late fees concept. The library from Netflix of course was huge so that was a plus as well. This book helps to explain the disruption in the market for movie fans and how slow Blockbuster was to respond. Reminds me a lot about the ongoing battle with Amazon and Barnes and Noble (Barnes and Noble responded a little better).Gina Keating does a good job balancing the two sides and taking the reader into both houses to understand the thought process for Blockbuster and Netflix. I enjoyed reading about Johnny Antioco from Blockbuster as he so badly wanted to implement certain ideas, but at times was misguided.Anyone who is a fan of corporate strategy will enjoy this read as Netflix enjoyed having large amounts of cash and low overhead compared to Blockbuster with a serious cash burn and high overhead. In addition Blockbuster had franchisees not on the same page with overall strategy. Netflix also had a personal credo of "great brands had to connect with customers on a personal level". If used wisely and monitored this is where social media helps certain companies.Good book on how to get after the more established companies and disrupt "business as usual". Anyone starting a business and challenging mature companies and markets needs to read and understand this book. Well written and an interesting read for sure.
Gina Keating's 'Netflixed' is more than just a tale about the rise of Netflix. It's a fascinating - dare say 'gripping' - narrative of the no-holds-barred, street alley fight between Netflix and Blockbuster for America's eyeballs.We all collectively joke today about Blockbuster's dead meat adherence to its bricks and mortars roots while the country hurtled inexorably towards a broadband future. Keating reminds us that it almost didn't turn out that way. There was a period in time in which Blockbuster - under the stewardship of CEO John Antioco & SVP/GM Shane Evangelist (has there ever been a better name for a corporate leader?) - conceived and masterfully executed Blockbuster Online, an online/offline play which terrified Netflix executives to their bones. Keating's book is as much Antioco & Evangelist's story as it is Reed Hasting's.For the record, it was Carl Icahn and Jim Keyes that ultimately destroyed the promise of Blockbuster Online, not Netflix. Keating makes a very compelling case on that account. Consider it death by one's own hand.On the Netflix side, it's less Hasting's tale than it is Mark Randolph's, the founder and spiritual touchstone of Netflix. Keating's stories from early days of Netflix have the feel of a joyous, swashbuckling band of pirates. The author does tip her hat to Hastings though -- the man's combination of entrepreneurial chops, serious smarts, ability to be the secret whisperer to the financial markets and sheer will of personality are a fearsome combination in one man. This is no accidental success story.In her Acknowledgements, Keating relates that "[t]hese executives humbled me with candid self-assessment, the likes of which I had rarely heard as a longtime journalist covering the financial, political, and legal realms. Simply being allowed to share their thoughts and emotional journey at such close range made this project highly satisfying." Her talent is that she took these oral histories and assembled them into this wonderful, rollicking narrative. I highly recommend you check it out.
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